In recent months, I’ve written and talked quite a lot about why cultural institutions in the future will have a different relationship with their audience, and how I believe they can and have to find a new role in the cities and societies they’re part of. In this new role they work with communities to achieve socially recognised goals, often in new and innovative ways.
What I haven’t necessarily written about recently is how to work with creative communities to achieve your goals.
Earlier this month I ran an intensive two-day workshop with a group of highly-talented young professionals at the Strelka Institute in Moscow. The workshop forced me to think again about many of the processes I take for granted in my work with organisations and their communities.
First, what is a creative community (as opposed to just any community, or for instance the use of target audiences in an organisation)? Collaboratively, after discussing moments where we felt part of a community and careful scoping of the subject, we defined a creative community as (abridged):
“A group of people with shared characteristics unified by a common idea or problem to solve, who come together to act, create and share.”
What sets a creative community apart from other communities, or target audiences, is their need ‘to act, create and share’. In the workshop, this greatly helped us to figure out which communities were meaningful to work with in our organisations, and which less so. Harry Potter fans? No. Harry Potter fanfic writers? Yes! Continue ReadingRead More »