One of my first jobs as a Community Manager for the Museum of National History was to build a presence on existing social media websites. There’s quite some literature available on social media strategy. That helps. I think I developed a strategy that could be the envy of all museums worldwide. (I’ll brag about that when it starts to pay off.)

However, what I noticed is that strategy is only one. There’s also the practical side of becoming active on social media websites. I didn’t read a word about that. I simply used my experience as a user and the small things I did in the past and thought this would work for a large ambitious museum as well.

That proved a learning experience. Looking back on the first month, I can already identify things that I could and should have done better. Therefore I’d like to share my practical experiences with developing a social media presence with you. Please share your experiences as well to avoid others to make our mistakes. Continue Reading