by • 26 Jul, 2011 • Thoughts about museumsComments (5)11314

Promoting culture

30 Days of Gratitude- Day 29
Photo by Louise Docker on Flickr

Culture suffers from an ever worse image, at least in the Netherlands. Culture, almost, has become a dirty word. When a couple of months ago it became apparent that culture in the Netherlands would be severely cut, the response was a countrywide scream for culture. Like, people really screaming for culture… I believe that’s about the worst thing you can do to promote culture.

This morning, a post by Susan Cairns had me notice a wonderful video about the Ship Song Project of the Sydney Opera House. Watch it, it’s astonishing.

Rather than screaming, this video focuses on the intrinsic strengths of culture, the arts. It sells what culture has to offer: passion, emotion, inspiration, the dumbfounding feeling of witnessing something truly unique. This is what culture is all about. This is why culture is important!

I like to say there’s nothing easier to promote than culture, the arts. Unlike fastfood or cheap airline tickets, culture is a high-value product meaningful to nearly everybody. We only have to show it in its full strength. Then, we don’t have to scream. All we have to do is whisper.

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