Posted: July 4th, 2013 | Author: Jasper Visser | Filed under: Inspiration, Strategy, Technology | Tags: digital, digital engagement, learning, moocs, social media, webinars | 4 Comments »
Photo by adesigna on Flickr.
MOOCs and other digital learning and discovery tools are without a doubt one of the most exciting new opportunities the digital age offers museums. I can’t tell you how much I’m looking forward to seeing the MoMA and the American Museum of Natural History (amongst many others) engage thousands with their online courses. It’s a big experiment and – as David Greenfield writes on Edgital – there’s still a lot we don’t know about the potential of MOOCs for museums and museum education.
In recent months I’ve been facilitating and participating in quite a few webinars and MOOCs and I’ve been blown away by their potential to make things happen. At the same time I’ve more than once seen the limits of these tools, such as the ease at which participants get left behind (‘dropouts’) and how they reaffirm existing power relationships (you need to have Internet access and often speak English). In a contemporary debate in my country, digital media and education are even said to be a dangerous combination.
Nonsense, of course. Because even if it’s true that contemporary MOOCs might be limited in scale and scope and world-changing power, there’s no way back to a world in which paper, chalk and blackboards rule. With the amount of smart people thinking about digital education, future iterations of the same idea (xMOOCs, cMOOCs, COOCs, SOOCs or however they’ll be called) will without a doubt fulfill most of today’s promises.
With over 3 million people enrolled in Coursera and many millions more in similar programmes as well as with thousands of facilitators running webinars, there’s not just a lot of potential in digitally enabled and enhanced learning and discovery but also a lot to learn from all the ideas and energy this momentum generates. I for one learned tons about storytelling and online involvement from spending four months in Philip Zelikow’s modern history MOOC. And I learned a whole lot about digital engagement from facilitating a wide range of webinars. These lessons apply, I think, to all digital engagement: Read the rest of this entry »
Posted: June 14th, 2013 | Author: Jasper Visser | Filed under: Strategy | Tags: audience, DEF, digital media, engagement, framework, innovation, social media, strategy | 2 Comments »
In May of last year Jim Richardson and I presented the Digital Engagement Framework as a tool to structure thinking about digital engagement in organisations. We published a free booklet to help organisations use and implement the framework in their own projects and organisational strategies. Also, we’ve toured the world giving workshops, masterclasses and training sessions about the framework and done consulting work based on it.
Now, we’re working on an updated version of the framework and (work)book about digital engagement in the cultural sectors based on our experience. And, we need your help.
As with all ideas that are put online, the framework has gone around the world even without us knowing about it. People used it, commented upon it, adapted it and given their ideas back to the community. Maybe you have been working with the DEF as well. If so, or if you have thoughts about the framework, we would love to hear from you. We’re looking for case studies of structured digital engagement as well as feedback to perfect the framework.
Of course, all your contributions will be attributed and the end result will be shared as freely and openly as you’re used to. Read the rest of this entry »
Posted: May 15th, 2013 | Author: Jasper Visser | Filed under: Thoughts about museums | Tags: future, museumnext, organisational change, social media, social museum, value | 6 Comments »
Photo by eldeeem on Flickr.
One of the most exciting developments in ‘business’ at the moment, if you ask me, is the renewed attention to the idea of ‘social business’. Running a museum in this context is most definitely a business. For the sake of clarity I call a museum run as a social business a social museum, although there are many possible other names.
A social museum is a museum that has the strategies, processes and technologies in place to maximise the value created by all individual involved, from directors and curators to visitors and passers-by and everyone in between. Recently I wrote an essay with some early thoughts about the social museum and how to get there using social media thinking, which gives some more background.
The social museum was the idea lingering throughout many sessions and conversations at this week’s MuseumNext. The conference traditionally focuses on new media and technology, but has grown to look beyond the digital teams at education, overall strategy and even recruiting and training. “We should have invited our director,” one colleague said, “because this [digital strategy] is something that will change the entire organisation.” I cannot agree more. Read the rest of this entry »
Posted: October 28th, 2012 | Author: Jasper Visser | Filed under: Technology | Tags: business model, content, facebook, money, pheed, publishing, social media, value | 5 Comments »
Photo by Saim on Flickr.
It’s an interesting time to be a value-conscious social media manager in the cultural sector. On the one hand Facebook has started charging to reach your hard-earned fans with your updates, while on the other hand the new service Pheed allows you to monetize your social content. This poses a question that has been in the making for years: what is the value of your social media content and what is it worth to you when you’re selling stuff such as art, heritage and culture?
First, Facebook. Although not all the details are clear, if you want to reach all your fans with an update from your fanpage, you will (soon) have to pay for it. Otherwise your updates will reach only some 15% of your followers. The amount is comparable to what it costs to push a press release to all relevant press, at least in the Netherlands, so this is not outrageous. Yet, are (all) your updates worth to pay money for?
Posting updates has never been free. Creating great content takes time, monitoring and fuelling a discussion takes time, investing in being a brand that is worth following takes time and resources. So, is it still worth writing these (costly) updates if you are unwilling or unable to pay Facebook to push them to your fans. Read the rest of this entry »
Posted: April 24th, 2012 | Author: Jasper Visser | Filed under: Inspiration | Tags: do's and don'ts, guidelines, social media, strategy, trends, workshops, wrap-up | 1 Comment »
Photo by Simone Schoutens of Mediamatic.
Most of the workshops I run I conclude with a simple and effective game I call Bag It or Bin It*. Simply put I ask participants to summarise the main ideas of the workshop and put them into two categories: the ideas they will follow up (these go in the bag) and the ideas they never want to hear about again (these go in the bin). The result is a nicely coloured co-created do’s and dont’s list for the participants.
Minke Havelaar, with whom I run a series of workshops for Mediamatic’s Kom Je Ook?, has made a summary of a couple of Bag It or Bin It games we played about social media marketing strategy with cultural institutions. The result reads like a trend list for social media development in the cultural and non-profit sector. Especially interesting is what people put in their bags regarding the strategic use of social media.
So, what do our colleagues focus on when it comes to social media? Here’s 100s of ideas summarised in six clear trends:
- Quantity versus quality of content
Do’s include writing Tweets and Facebook updates according to best practices (short, images, etc.), the 9-1 rule for writing more about others than about yourself and thinking more strategically about each piece of content.
- Measuring and analysing
Participants planned to focus on metrics and tools such as Google Analytics, but also on writing reports about social media successes and outcomes for management and coworkers. Read the rest of this entry »