The Ruhrmuseum in Zollverein; a full sensory experience aimed at discovery

Posted: March 21st, 2010 | Author: | Filed under: Inspiration | Tags: , , , , , , | 2 Comments »

Entrance Ruhrmuseum (1)

The most important lesson I learnt when I tested Amsterdam museums with Seb Chan is ‘deliver what your visitors expect’. Last Friday I visited the Ruhrmuseum in Zollverein, near Essen. It’s one of the best museum I’ve ever visited in my life. Most of its success, I think, is due to them delivering what people expect to find in this museum: a full sensory experience that makes you discover the Ruhr area as it really was (and is).

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