“How the heck do you leave a building?”
Posted: June 8th, 2012 | Author: Jasper Visser | Filed under: Buildings | Tags: advice, community, ideas, leaving building, mobile museum, outreach, outside, projects, rotterdam, thoughts | 1 Comment »Tweet

Photo by Grant Hutchinson on Flickr.
At last week’s Ecsite conference Steven Snyder of the Franklin Institute posed a rather interesting dilemma: If the Franklin Institute wants to achieve its mission of inspiring a passion for learning about technology and science, they need to leave their building. Yet, at the same time they’ve just invested millions in a redevelopment, are seen as a building by their audience and get in most of their revenue because of the building. “How the heck,” to use Steven’s words, in such a case, “do you leave a building?”
In other words: Can outside become your primary side, even if you’ve had a roof over your head for the last n years?
Leaving a building, like leaving anything stable and safe, is all about opening up.
Once there are no more walls to hide behind, you’re really vulnerable and naked. That is incredibly scary and – to most of us – immediately blocks out the potential positive side effects of being in such a position: the need to work together, the renewed curiosity, the increase in serendipity…
A great example of an institution that has managed to leave their building and revived because of it, I think, is the Museum Rotterdam. I’ve written about their The City as Muse project before. The project searches for inspirational developments and initiatives among the people of Rotterdam and tries to connect this with the museum. At the moment they’re working with care givers, doing pop up events around town and (still) involving an audience otherwise alien to the institution. Read the rest of this entry »



