Next year: The strategy start-up

Photo by Sofia Torrão on Flickr.

This post will answer the number one question I’ve been asked after it became known the Museum of National History would cease to exist in January: What will I do next year? And to take away some worries immediately, I won’t be gone from the cultural sector. At least not entirely, as I will explain shortly.

Starting right after New Year I will be working on what we call a “strategy start-up”. Together with the talented digital producer, music enthusiast and my good friend Erwin Elling, I will start a company that will help others to use the opportunities of the 21st century strategically and sustainably, and create campaigns and strategies that add value to brands.

We call it a strategy start-up because on the one hand we will use the no-nonsense mindset of start-ups in approaching challenges, while at the same time we will look beyond the short-term objectives that often dominate (digital) projects.

Ever more organisations have taken successful first steps in the digital domain, and can pride themselves in an established traditional presence. Today, however, they’re faced with the question “what’s next?” How to turn Facebook fans into visitors? How to connect with completely new target groups? How to build a meaningful relationship with our audience that spans the physical and digital domain? How to make some money doing so?

That’s where we come in. Together with our future clients we will give workshops, training, co-create successful campaigns and strategy, develop a vision for the coming years and help you make sense of the immense possibilities of the 21st century. Read the rest of this entry »

30 do’s for designing successful participatory and crowdsourcing projects

Photo by Chris Blakely on Flickr.

This week at the Dish conference in Rotterdam I gave a presentation about all the do’s and don’ts, tips and tricks, lessons and hands-on advice about crowdsourcing from my experience at the Museum of National History. Well… that’s quite a lot to talk about. All in all I came up with some 25-30 little notes, which the audience of my presentation – in a little participatory trick – had to label as do’s or don’ts.

Here’s the full list, now all as do’s, with some additional ideas that didn’t fit in the presentation. Use it to your benefit and please add your thoughts when you feel I’ve missed some.

1. Ask your potential participants a clear question or a clear task. A clear question is never ambiguous, unless you’re looking for (and only looking for) different ways to look at its ambiguity.
2. Run a couple of real-life test sessions with your question. Even if it’s an online project, ask people in the street your question and see how they respond. Change the question all the time. Once people only respond with the answers you’re looking for, you’ve found your question.
3. Ask a question that is meaningful to people. Questions that might be labelled emotional or highly personal are good. Not everybody will answer them, but the answers you’ll get will be so much more valuable.
4. Pinpoint very specific groups of people you’d like to reach with your project. Design to meet their demands and answer to their needs. Preferably, involve this target group in the design of your project.
5. That said: don’t exclude anyone from participating if they really want to.
6. Be extremely clear about your limits to what people can contribute, and keep these as limited as possible. Racism, hate, advertising and unlawful things are usually enough to exclude.
7. Accept all other contributions, regardless of they way in which you perceive their quality. Every time a person took the trouble to contribute to your project, this contribution is valuable (you can use peer reviewing to maintain overall high quality). Read the rest of this entry »

The Participatory Science Centre – wrap up of a workshop at NEMO, Amsterdam

Science centres are all about participation and the joy of discovery. Science centre NEMO in Amsterdam is no exception. Even on a school-week Tuesday the building is buzzing with energy and the sounds of excitement bouncing against the roof. I was positively surprised, therefore, that I was asked by Diana of NEMO to host a creative workshop on specifically the topic of participation and innovative ways of engaging with audiences.

NEMO is looking for ways to have visitors participate and engage with their content in a more sustainable and relevant way. In my own words, they want to build enduring relationships with their audience that go beyond the one-off event a visit to their building nowadays is. The main focus of the workshop, therefore, was how to embed participation in a meaningful way in the activities of NEMO, so that it builds connections between the institution and people, and fosters enthusiasm.

With over 500,000 visitors a year, NEMO has about reached its limits in the number of physical visitors it can welcome. So, not surprisingly, when asked about their future vision for NEMO, most participants drew an image of a science centre leaving its building, and using modern technology and media to take control of the public space.

Most of the installations in NEMO are participatory in a playful, but unconnected way. Often it’s not clear why people should participate other than because they can, and little is done with the effort visitors put into their contributions. Also, NEMO is almost entirely focused on children, with the immediate effect that when I visited them on a school holiday, the place was filled with bored-looking parents. Read the rest of this entry »

Some thoughts on different types of advocates and communities

Photo by Niall Kennedy on Flickr.

The happy end result of most ‘community building’ processes is an army of advocates. These enthusiasts recruit new members, keep the community healthy and lively, take responsibility for its daily operations and – if you’re lucky – attract funding and publicity.

The advocate – or enthusiast – in a well-designed project is the pinnacle of the community building efforts. It might take years for an army of advocates to develop. I call these advocates the “raised advocate”, as they’re raised by the community.

Because of their PR strength and their potential to attract new members to communities, people have been trying to start communities with some advocates already in place. Often, these people are paid in money (think Hollywood actors) or rewards (iPads are popular) for advocate-like behaviour.

There’s no denying the strength of Angelina Jolie or Al Gore promoting your cause, but in online projects and new media minded settings, I’ve seen and experienced some challenges with “bought advocates”. Read the rest of this entry »

On wine, coding and simple questions

Photo by Wendell (lurking) on Flickr.

This week I did a wine tasting with a Dutch wine critic. That was fun. Of course we talked about the difference between supermarket wines, new-world wines, old-world wines etc. Regardless of tasting over seven thousand wines per year and obviously having a very refined taste in wine, our host applauded the simple unpretentious wines most people drink. He mentioned how his very first wine came from a carton. It’s simple and cheap wine that might be the first step of a life-altering journey through the wonderful world of wines.

(He also repeatedly mentioned that a lack of knowledge about wine is completely unrelated to a good taste for wine. Even beginners easily distinguish the good from the bad when testing blind. I think the same applies to (all) arts and culture.)

I recently fell in love with Codecademy. Not, because I’m keen to learn JavaScript, but because the very first thing their website does is to ask me to participate in the simplest way possible: by writing my name. Then, five or six of the simplest tasks later, I have earned a badge, connected my Facebook account and become addicted to (learning how to) code.

For an expert it’s tempting to ask challenging questions, “What is your favourite Monet painting?” or “Which historical figure do you think is represented on this vase?” Challenging questions might provide new insights (to the expert). The answers to simple questions rarely surprise. Read the rest of this entry »