I have been planning to review the ARtours of the Stedelijk Museum in Amsterdam ever since I first devised the Lego-factor. In short, the Stedelijk AR tours allows you to borrow art of the Stedelijk Museum and put it up wherever you like. As the Stedelijk is mostly closed due to a redesign of their building, it’s a great way to have people interact with their art.
The project uses innovative technology such as QR codes and Layar. Furthermore, they’ve presented the project not only around the museum, but also at the Lowlands festival and the Picnic conference. I missed it on both occasions, but at the Dutch Museum Congress I was finally able to borrow some art and use the ARtours.
The Lego-factor is a completely subjective checklist I made myself to understand why I like certain projects and dislike others. And, to add to the subjectivity, I think the nice people behind the Stedelijk ARtours are amazing. So, whatever you do with this evaluation is entirely up to you;-)