Early sketches of the Digital Engagement Framework.
Like a lot of people I keep track of my ideas and todos in a Moleskine. This weekend I reached the end of (yet another) one. This one lasted since the beginning of Inspired by Coffee, so I flipped through it to see which world-conquering ideas remained unfulfilled and which ground-breaking thoughts never came to fruition. And, in line with my belief in ‘open’ and my invitation to keynote at Sharing is Caring in Copenhagen later this year, I decided to share the loose ends with you. If they’re worth anything to you: steal them!
- Probably, there’s a strong case for applying the Value Profit Chain to thinking about digital media in culture. Happy employees make happy customers make happy ‘corporate’ results. This is probably the reason “Who likes summer?” FB updates work so well for so many brands.
- I guess I’m not alone in liking museum cafes as places to have a meeting. Yet, when I send an invitation to a client/partner/etc. the cafe usually looks so crappy on a museum’s website that I bail out. Photos should be high-quality, lively and genuine. (In line with this thinking, our soon-to-be-launched Coffee for Culture competition will of course include awards for best service and setting.)
- I can’t shake the feeling we’re messing up something in Porter’s competitive advantage strategies. Read the rest of this entry »