Duende, a story about digital strategy
Posted: May 22nd, 2012 | Author: Jasper Visser | Filed under: Inspiration, Thoughts about museums | Tags: digital engagement, digital strategy, duende, framework, museumnext, spain, strategy | 5 Comments »Tweet
Photo by Fransesco on Flickr.
Not too long ago in a meeting about the new online strategy of the Zeeuws Museum Claudia Urru reminded me of my favourite Spanish word, duende. It’s tricky to translate into English, but duende is the special moment when everything comes together, usually in performing art. To me, it is like magic. It is said a lucky person experiences duende at most a handful of times throughout his or her life.
They say you recognise duende when you experience it.
We talked about duende at the Zeeuws Museum, because I believe a great digital strategy is like magic. In a great digital strategy all the parts fit together perfectly and the sum is more than the parts. People are really involved, audiences engaged, staff energised. All the pieces fit. Amazing things happen.
Together with Jim of Sumo we developed a framework to make the pieces of a digital strategy fit. We call the framework the Digital Engagement Framework and it is meant to help your organisation develop ‘digital magic’. At MuseumNext this week I’ll run a workshop with about 40 people about the framework, taking them through the steps and creating (ideas for) a digital strategy from scratch in under 2 hours.
The Digital Engagement Framework, by Sumo and Inspired by Coffee. Read the rest of this entry »
