7 ways to make yourself and your museum more creative (and successful)

Photo by Aaron on Flickr.com.

“In the organisation of the future, the decisions that matter won’t be taken in some high-tech war room, but on the front line,” says Tim Harford in Adapt. You, more than your CEO, will determine the success of your museum’s next grand project. True, she gives you the direction and funds and – if you’re lucky – the mandate and freedom to design mind-blowing products, but it’s your creativity, cleverness and skill that will make a difference in the end. Here are 7 ways in which I try to stay on top of things, and come up with great ideas for future projects.

1. Plan playtime
   Is your calendar always full as well? Plan playtime. Playtime is not just time you leave empty to do whatever, that doesn’t work and you’ll probably sacrifice it to to-do’s anyway. Playtime is for instance 2 hours to go to a great store and look around, or an afternoon to go through your old notebooks.
2. Fill a random stuff folder
   I have a folder called “playground” in the root of my project folders. It’s my digital scrapbook, full of random stuff. In it, I don’t worry about design conventions, budget, or even copyright (sorry!). It’s simply random stuff, like the pieces of an as of yet unknown puzzle. Look through it repeatedly, and maybe the picture will become clear.
3. Learn basic coding and design tools
   The rapidest form of prototyping is the prototyping you can do yourself in playtime in the random stuff folder. But it’s not just knowing how to code a simple programme and design its front: simply learning about coding and design helps to spark creativity as well. Read the rest of this entry »

Next year: The strategy start-up

Photo by Sofia Torrão on Flickr.

This post will answer the number one question I’ve been asked after it became known the Museum of National History would cease to exist in January: What will I do next year? And to take away some worries immediately, I won’t be gone from the cultural sector. At least not entirely, as I will explain shortly.

Starting right after New Year I will be working on what we call a “strategy start-up”. Together with the talented digital producer, music enthusiast and my good friend Erwin Elling, I will start a company that will help others to use the opportunities of the 21st century strategically and sustainably, and create campaigns and strategies that add value to brands.

We call it a strategy start-up because on the one hand we will use the no-nonsense mindset of start-ups in approaching challenges, while at the same time we will look beyond the short-term objectives that often dominate (digital) projects.

Ever more organisations have taken successful first steps in the digital domain, and can pride themselves in an established traditional presence. Today, however, they’re faced with the question “what’s next?” How to turn Facebook fans into visitors? How to connect with completely new target groups? How to build a meaningful relationship with our audience that spans the physical and digital domain? How to make some money doing so?

That’s where we come in. Together with our future clients we will give workshops, training, co-create successful campaigns and strategy, develop a vision for the coming years and help you make sense of the immense possibilities of the 21st century. Read the rest of this entry »

12 simple and free improvements to your website you can make tonight

Photo by Luis Alberto on Flickr.com.

Last year around this time I made a list of 28 32 simple and low-budget things you can do with new media for your cultural institution. And it worked… at least in the Netherlands. A flock of blue birds has landed on cultural websites, Foursquare checkins pay for most of my coffee and 2.0 initiatives are launched for things as exciting as needlework samplers. In short: the world has become a wonderful place.

However, going through literally 100s of cultural websites in the last days for our annual Month of History has clearly shown me we’re not there yet. On many websites, it’s more likely to accidentally hit a like button than find the opening hours.

So, a reprise. Again, this is not for the big boys out there with the stunning new media budgets and multi-person web teams. Here’s 12 things a volunteer with a shoestring budget and CMS access can do tonight to improve the visitor experience of the website of a cultural institution.

As always, feel free to add your recommendations.

1. Make opening hours & entry prices accessible from every page
   A good spot is top right, next to “contact” and “about us”, and/or in the footer. And yes: opening hours & entry prices can fit on one page.
2. Communicate when you’re open; make closed the exception
   Big font: We’re open Tuesday – Sunday, 10 am – 6 pm. Smaller font: Except on public holidays. Even Google should not be able to find the string “the museum is closed…” on your website.
3. First communicate when you are free, then normal price, then exceptions
   I’ve struggled through endless lists of different ticket types, only to find out at the bottom an institution was free anyway in the summer months. It’s a good thing to be free, so shout it out. Makes you feel welcoming to people. Read the rest of this entry »