The most important lesson I learnt when I tested Amsterdam museums with Seb Chan is ‘deliver what your visitors expect’. Last Friday I visited the Ruhrmuseum in Zollverein, near Essen. It’s one of the best museum I’ve ever visited in my life. Most of its success, I think, is due to them delivering what people expect to find in this museum: a full sensory experience that makes you discover the Ruhr area as it really was (and is).Read More »
If you put two molecules together, they sometimes undergo a chemical reaction that gives us some energy. For instance:
C + O2 -> CO2 + energy
This is called an exothermic reaction and it’s the basis of combustion, most electricity, climate change and polar bears going extinct.
It doesn’t always work this way. Some molecules do nothing when put together:
H20 + O2 -> nothing
And sometimes you’ll have to add energy for something to happen (endothermic reactions):
N2 + O2 + energy -> 2 NO
The trick is to find to molecules that combined give extra energy. You win. It’s a thing of nature, a universal law. So, obviously, it applies to more than chemistry.Read More »
Lately I’ve been getting a lot of questions about social media guidelines for museums. There’s been a lot written about the use of social media guidelines, so I’ll limit this post to my experiences.
Why use social media guidelines?
More and more people join social media platforms such as Twitter and Facebook or blog about their life or work. Not everybody is a digital native with perfect understanding of the subtleties of the web. I think guidelines are to guide these people towards a rewarding and safe use of social media.
Social media guidelines help people:
- To benefit from the opportunities of social media.
- To engage in a constructive way in online conversation, be it about a museum or their favourite pet.
- To avoid doing things online they might regret, personally or professionally.
- To find their way in your organisation when they discover conversations about your organisation on the web.
- To feel comfortable while writing about their work online.
Social media guidelines are meant to enrich people’s online behaviour, not to limit it.Read More »
Next Monday, February 1st, is “follow a museum” day. As there are a lot of museum with quite extraordinary collections, I think it’s worth following one or two for inspiration, information and entertainment. Therefore, I applaud the idea of follow a museum day.
However, I also have my doubts.
Followers seem to be the new currency. The more followers, the better. I strongly disagree. It’s involvement that matters. It’s not about the number of followers a museum has, but about the communication with its audience a museum has.
Jim hinted using Ad.ly Analytics to measure the involvement of your followers. I say 100 involved followers beats 100.000 uninvolved ones. (Read about the “benefits” of being on Twitter’s Suggested Users List by Anil Dash.) Continue ReadingRead More »
Yesterday during the MuseumNacht (Museum Night) in Amsterdam, I had the chance to visit ‘Intimate Strangers‘, a temporary exhibition in the FOAM Photography Museum on the work of the Dutch photographer Sanne Sannes.
The MuseumNacht is an annual event in which 26,000 people visit the museums of Amsterdam at night, often for the first time in their lives. Sanne’s work is slightly erotic and intimate in its nature. On top of that, although photography is a very popular form of art, I think it’s one of the more difficult ones to engage your audience with. It’s easily accessible, but difficult to have people take their time to really discover the layered experience good photography can give you.Read More »