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Mauritshuis Vermeer tag

by • 3 Jun, 2015 • Thoughts about museumsComments (0)2619

Mail from the Mauritshuis

It’s always fun to receive snail mail from a museum, and especially so from the Mauritshuis. Today I received one of their beautiful envelops with two Vermeer luggage tags and a compliments slip inside, referencing a conversation we had about the Vermeer tags at MuseumNext. Thank you, Mauritshuis (and especially Sandra, who did all of this), thank you! My upcoming journeys will be more complete.

You may know the Mauritshuis from their excellent collection, recent renovation or brilliant marketing (click, enjoy). What you may understand from the above is that apart from having and doing amazing stuff, the organisation also is extraordinary.

We’re transitioning towards social institutions. The approaches to becoming such a social institution are many, as we discovered by studying lots of case studies recently. Digital media is a common approach, but I believe the best approach may be through your people. More social employees will treat their audiences more socially and these audiences in turn will help the institution transform.

Following up on a conversation with mail and a gift is a sign of such a transition. Clearly, I’m forever indebted to the Mauritshuis. Thanks again!

Mail from the Mauritshuis

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