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MuseumNext. Photo by MuseumNext on Flickr.

by • 28 May, 2012 • InspirationComments (0)3393

Don’t think, do – Wrap up of MuseumNext 2012

MuseumNext is certainly one of my favourite events of the year. With a killer line-up of speakers, three streams and set in beautiful Barcelona, this year’s edition really lifted the conference to a new level. Even the food and drinks were world-class! Jim and his team definitely deserve a big round of applause for putting MuseumNext together again.

Every conference can be summarised in one key idea and mine for MuseumNext was “don’t think, do”. It was first coined in my unconference session and later echoed by Koven Smith as “stop studying, start doing” in his talk about the kinetic museum.

Museum technology and media is a small field. Far too small for lengthy philosophical discussions. At the same time it’s big enough for cool projects that really make a change, such as Walker Art Center’s new website, Palazzo Strozzi’s Follow Your Florins game and CCA’s 404 exposition, just to name a few presented this year.

The field is comfortably small, the tools well-known and most of the big issues either tackled somewhere on the world in a project you can Google or as of yet undiscovered. There’s still some room to do cool stuff in ever smaller budgets. It’s time to start doing and showing the world that it was (and is!) worth investing in innovation in culture.

Next year at MuseumNext 2013 in Amsterdam another set of great projects will be presented that reached out to new target groups, made expositions successful, helped education and generally made life better. There’s no reason why the project you have been thinking about cannot be one of these. Don’t think anymore: do!

Header photo by MuseumNext on Flickr.

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