Photo by Louise Docker on Flickr
Culture suffers from an ever worse image, at least in the Netherlands. Culture, almost, has become a dirty word. When a couple of months ago it became apparent that culture in the Netherlands would be severely cut, the response was a countrywide scream for culture. Like, people really screaming for culture… I believe that’s about the worst thing you can do to promote culture.
Rather than screaming, this video focuses on the intrinsic strengths of culture, the arts. It sells what culture has to offer: passion, emotion, inspiration, the dumbfounding feeling of witnessing something truly unique. This is what culture is all about. This is why culture is important!
I like to say there’s nothing easier to promote than culture, the arts. Unlike fastfood or cheap airline tickets, culture is a high-value product meaningful to nearly everybody. We only have to show it in its full strength. Then, we don’t have to scream. All we have to do is whisper.
Inspirational participatory public installations by Candy Chang Next Post:
Thank you! What’s next?