I don’t see Follow a Museum Day as something bad. In fact: I think causing some stir and have people think about the opportunities of social media/Twitter is a great thing to do.

My point with this post is to have people take sustainable action, not only to get more followers on February 1st, but also on other days.

I remember a post by Seth Godin (can’t find the link, sorry) where he talked about a charity event he did with Squidoo. After the event, in which he collected money for charity, organisations were asking for another event. Seth stated that it’s better to change your attitude so you can run these kind of events on your own.

Same with Follow a Museum day. It’s a great event, but participating museums should focus on institutionalising this so every day they get more followers.

Your right to question what will people do with all of these followers, and I think we are seeing the way in which museums are using social networks evolve and become more strategic rather then just being there because everyone else is.

Follow a Museum Day isn’t the answer to how museums use Twitter, but is may help us to make some noise and persuade more museums and museum directors to take the opportunity that social media offers us seriously.