Posted: November 14th, 2013 | Author: Jasper Visser | Filed under: Inspiration | Tags: book, digital engagement framework, presentations, projects, quick note | 1 Comment »
1. Not so quietly, earlier this week Jim Richardson and I published our latest book Digital engagement in culture, heritage and the arts. The 60+ page publication summarises a lot of our work with cultural, heritage and arts institutions on digital strategies, co-creation processes and innovation. We’ve had help from many people in the sector putting it together, sharing case studies from world renowned institutions and hidden gems. Get your free download at www.digitalengagementframework.com and let me know what you think.
2. After two years of mostly change management and strategy consulting, these weeks I’m going hands-on with two super exciting projects, one of which is a brand new museum about one of the Netherlands’ most impressive structures, the other more of a secret (I’ve signed so many NDAs lately that I’ve almost forgotten how to talk about projects). We’re in the design and strategy phases at the moment, but if all goes well this should provide a lot of new insights in the next year. Expect posts!
3. Finally, there’s a bunch of new talks and workshops/masterclasses I’ll be giving or attending (see overview on the right), including some (free) webinars around the Digital Engagement Framework. Come meet me! I’m not (yet) tired and would love to hear what you’re working on.
Posted: November 5th, 2013 | Author: Jasper Visser | Filed under: Buildings, Expositions | Tags: apps, location, mobile, smartphones, space | No Comments »
Photo by Alex Schneider.
EyeWalk is a tablet tour that turns the building of the Eye Film Museum in Amsterdam into the stage for a movie. The carefully crafted script by Godmother Films uses the architecture of the building as one of the media to tell a story about suspense in movies. Even the random visitors you bump into while walking the tour (headphones on, tablet in front of your face) act as extras in the experience. It’s an extremely well produced tour/film/game. 15 minutes feel like 5.
Papa Sangre II is a survival game for iOS played only with your ears. It has you walking around your living room (or airport lounge or wherever you are playing) with your eyes closed following sounds, occasionally screaming (this doesn’t do anything, but I cannot help it). Papa Sangre is all about space and the suspension of disbelief. Again, it’s well-produced and one of the most exciting ghost rides I’ve been in in my life.
Years ago I was blown away by the exhibition Intimate Strangers in Foam. Two strangers, one audio tour, a darkened space and little headlights to explore the art. Intimate indeed, as I moved through the space tied to someone I didn’t know. It’s still one of my favourite exhibitions of all time, and one that can easily be scarier than zombies. I even remember the name of the artist on display.
It’s still a long way from being pushed around the Old Vic Tunels by make-believe riot police and not being entirely sure if you’re still part of the play you paid for, but I love it how handheld devices allow us to turn space into a medium when we’re telling stories. As the biggest medium ever devised, space is probably one of the most powerful ones as well. Read the rest of this entry »
Posted: October 14th, 2013 | Author: Jasper Visser | Filed under: Expositions, Inspiration, Thoughts about museums | Tags: engagement, fun, involvement, lessons, music, participation, visitors | 5 Comments »
Usually I prefer theatre to museums because the experience can be so much more emotional. It was not a play but an exhibition, however, that renewed my enthusiasm for making art and not Shakespeare but ABBA that has been in my head all weekend. How did that happen? It turns out that in the countries of Ibsen and Strindberg, they’re pretty good at building musical museums: Rockheim and ABBA: The Museum.
Rockheim is the Norwegian national museum of pop and rock music, located in Trondheim. It occupies a colourful box and the renovated warehouse this sits upon and has a small concert venue for live music. The main exhibition is an interactive journey through Norway’s musical history. A lot of space is also dedicated to rooms where you can play instruments, learn about music making, dance and enjoy. Rockheim opened in 2010 and still feels fresh and up-to-date.
Photo by Lin Judy
ABBA: The Museum opened this year in Stockholm on the island Djurgården where you can find many other museum, theme parks and monuments. The museum celebrates ABBA in an interactive joy ride that has you dancing, singing, doing quizzes and taking photos of original artefacts. I’m not an ABBA fan, but this museum is a treat with a consistent level of perfection that is exemplary to museum around the world. Read the rest of this entry »
Posted: September 5th, 2013 | Author: Jasper Visser | Filed under: Strategy | Tags: CDO, digital engagement framework, digital strategy, leadership, management | 12 Comments »
Spot the CDO (and let’s hope it’s a position that is open to women!). Photo by Länsmuseet Gävleborg.
In an article on Forbes this week Lisa Arthur makes a compelling case why every organisation should have a Chief Digital Officer (CDO), especially now*. From the number of comments and mentions on social media I take it the idea resonates well in the cultural sector, and rightly so. I think a Chief Digital Officer may be the most important ‘hire’ (see below) of your organisation in the coming years.
The Chief Digital Officer is a new senior leadership position. CDOs are “digital-savvy, business-driven leaders” who turn organisations from traditional to data-driven models. The article gives a broad description of the characteristics of such a leader, many of which I fully agree with (and think every professional leading position in an innovative organisation should have): technical expertise, cross-functional finesse, silo-bursting prowess, global perspective, etc.
“[T]he CDO is charged with making decisions about how data and customers relate.” This role, I think, is especially relevant for museums, which – after all – are data-heavy institutions by design. In our Digital Engagement Framework (new book soon!), the CDO is the person who designs and implements the strategies, processes and technologies needed to connect your organisation’s assets (e.g. collection, metadata) with your audiences. Read the rest of this entry »
Posted: July 4th, 2013 | Author: Jasper Visser | Filed under: Inspiration, Strategy, Technology | Tags: digital, digital engagement, learning, moocs, social media, webinars | 4 Comments »
Photo by adesigna on Flickr.
MOOCs and other digital learning and discovery tools are without a doubt one of the most exciting new opportunities the digital age offers museums. I can’t tell you how much I’m looking forward to seeing the MoMA and the American Museum of Natural History (amongst many others) engage thousands with their online courses. It’s a big experiment and – as David Greenfield writes on Edgital – there’s still a lot we don’t know about the potential of MOOCs for museums and museum education.
In recent months I’ve been facilitating and participating in quite a few webinars and MOOCs and I’ve been blown away by their potential to make things happen. At the same time I’ve more than once seen the limits of these tools, such as the ease at which participants get left behind (‘dropouts’) and how they reaffirm existing power relationships (you need to have Internet access and often speak English). In a contemporary debate in my country, digital media and education are even said to be a dangerous combination.
Nonsense, of course. Because even if it’s true that contemporary MOOCs might be limited in scale and scope and world-changing power, there’s no way back to a world in which paper, chalk and blackboards rule. With the amount of smart people thinking about digital education, future iterations of the same idea (xMOOCs, cMOOCs, COOCs, SOOCs or however they’ll be called) will without a doubt fulfill most of today’s promises.
With over 3 million people enrolled in Coursera and many millions more in similar programmes as well as with thousands of facilitators running webinars, there’s not just a lot of potential in digitally enabled and enhanced learning and discovery but also a lot to learn from all the ideas and energy this momentum generates. I for one learned tons about storytelling and online involvement from spending four months in Philip Zelikow’s modern history MOOC. And I learned a whole lot about digital engagement from facilitating a wide range of webinars. These lessons apply, I think, to all digital engagement: Read the rest of this entry »