Posted: March 7th, 2014 | Author: Jasper Visser | Filed under: Strategy, Thoughts about museums | Tags: future, management, organisational change, social institutions, transformation | No Comments »
Photo by Sparky on Flickr.
Earlier this week I finished a short series of workshops with students of the Reinwardt Academy in Amsterdam. As part of a society and transformations course we explored the impact of digital media on museums and the transformation of traditional institutions in what I like to call ‘social institutions’.
In our book Digital engagement in culture, heritage and the arts we define a social institution as and organisation that systematically engages its stakeholders to maximise the value it can co-create. I.e. it works in partnerships to create greater value than it can create in isolation. A good summary of the differences between a traditional and a social institution is given by the IMLS in their publication Museums, Libraries and 21st Century Skills.
It is one thing to identify the changes; actually creating or stimulating them in organisations is quite another. Together with the students of the Reinwardt Academy we looked at what it means for organisations to transform from traditional to social institutions: Read the rest of this entry »
Posted: February 6th, 2014 | Author: Jasper Visser | Filed under: Strategy | Tags: challenges, digital engagement framework, museum, projects, waterline | No Comments »
Photo by Dirk-Jan Kraan.
The Netherlands are defined by their relation with water. We’re known for our extensive water defences, living below sea level and ‘polders’. As the saying goes, God created the earth, but the Dutch created the Netherlands. Less well known is that water is not only our enemy, but has been our ally as well. For hundreds of years we’ve defended the country with an extensive network of flooded plains, sluices, earth walls, brick, concrete and steel called the water lines.
Just outside of Utrecht one of the fortresses of the New Dutch Waterline is now being transformed into a Waterline Museum. On Fort bij Vechten a story will be told of an enormous (80km long by 4km wide) infrastructural project, the people that build and defended it, the enemies it stopped and also how it’s never actually been used in war.
Last year I helped the museum develop a digital strategy using the Digital Engagement Framework. The strategy focused on building awareness in the area of the water line, activating audiences to become engaged through games and tours with the stories of the museum and – eventually – generating visitors to the site. Read the rest of this entry »
Posted: November 14th, 2013 | Author: Jasper Visser | Filed under: Inspiration | Tags: book, digital engagement framework, presentations, projects, quick note | 2 Comments »
1. Not so quietly, earlier this week Jim Richardson and I published our latest book Digital engagement in culture, heritage and the arts. The 60+ page publication summarises a lot of our work with cultural, heritage and arts institutions on digital strategies, co-creation processes and innovation. We’ve had help from many people in the sector putting it together, sharing case studies from world renowned institutions and hidden gems. Get your free download at www.digitalengagementframework.com and let me know what you think.
2. After two years of mostly change management and strategy consulting, these weeks I’m going hands-on with two super exciting projects, one of which is a brand new museum about one of the Netherlands’ most impressive structures, the other more of a secret (I’ve signed so many NDAs lately that I’ve almost forgotten how to talk about projects). We’re in the design and strategy phases at the moment, but if all goes well this should provide a lot of new insights in the next year. Expect posts!
3. Finally, there’s a bunch of new talks and workshops/masterclasses I’ll be giving or attending (see overview on the right), including some (free) webinars around the Digital Engagement Framework. Come meet me! I’m not (yet) tired and would love to hear what you’re working on.
Posted: November 5th, 2013 | Author: Jasper Visser | Filed under: Buildings, Expositions | Tags: apps, location, mobile, smartphones, space | No Comments »
Photo by Alex Schneider.
EyeWalk is a tablet tour that turns the building of the Eye Film Museum in Amsterdam into the stage for a movie. The carefully crafted script by Godmother Films uses the architecture of the building as one of the media to tell a story about suspense in movies. Even the random visitors you bump into while walking the tour (headphones on, tablet in front of your face) act as extras in the experience. It’s an extremely well produced tour/film/game. 15 minutes feel like 5.
Papa Sangre II is a survival game for iOS played only with your ears. It has you walking around your living room (or airport lounge or wherever you are playing) with your eyes closed following sounds, occasionally screaming (this doesn’t do anything, but I cannot help it). Papa Sangre is all about space and the suspension of disbelief. Again, it’s well-produced and one of the most exciting ghost rides I’ve been in in my life.
Years ago I was blown away by the exhibition Intimate Strangers in Foam. Two strangers, one audio tour, a darkened space and little headlights to explore the art. Intimate indeed, as I moved through the space tied to someone I didn’t know. It’s still one of my favourite exhibitions of all time, and one that can easily be scarier than zombies. I even remember the name of the artist on display.
It’s still a long way from being pushed around the Old Vic Tunels by make-believe riot police and not being entirely sure if you’re still part of the play you paid for, but I love it how handheld devices allow us to turn space into a medium when we’re telling stories. As the biggest medium ever devised, space is probably one of the most powerful ones as well. Read the rest of this entry »
Posted: October 14th, 2013 | Author: Jasper Visser | Filed under: Expositions, Inspiration, Thoughts about museums | Tags: engagement, fun, involvement, lessons, music, participation, visitors | 5 Comments »
Usually I prefer theatre to museums because the experience can be so much more emotional. It was not a play but an exhibition, however, that renewed my enthusiasm for making art and not Shakespeare but ABBA that has been in my head all weekend. How did that happen? It turns out that in the countries of Ibsen and Strindberg, they’re pretty good at building musical museums: Rockheim and ABBA: The Museum.
Rockheim is the Norwegian national museum of pop and rock music, located in Trondheim. It occupies a colourful box and the renovated warehouse this sits upon and has a small concert venue for live music. The main exhibition is an interactive journey through Norway’s musical history. A lot of space is also dedicated to rooms where you can play instruments, learn about music making, dance and enjoy. Rockheim opened in 2010 and still feels fresh and up-to-date.
Photo by Lin Judy
ABBA: The Museum opened this year in Stockholm on the island Djurgården where you can find many other museum, theme parks and monuments. The museum celebrates ABBA in an interactive joy ride that has you dancing, singing, doing quizzes and taking photos of original artefacts. I’m not an ABBA fan, but this museum is a treat with a consistent level of perfection that is exemplary to museum around the world. Read the rest of this entry »